The concept of digital privacy has evolved so much with time that regardless of whether we secure our data to ensure that we are not tracked on the web, the ad tech industry, through some way or different finds ways to monitor our digital activities.
Being alluded to as a cutting edge tracking technology by security researchers, the fingerprinting technology has for sure achieved new statures.
While it incorporates taking a look at the many characteristics of the user’s mobile device or computer, like the screen resolution, operating system and model, it likewise very effectively while triangulating this data, pinpoints and follows the user as they browse the web and make use of the other apps.
Presently since the technique happens imperceptibly out of sight in applications and websites, it becomes very hard to block the particular technology at whatever point it isn’t required.
In the course of the most recent couple of years, tech companies like Apple and Mozilla ‘introduced aggressive privacy protections’ in their internet browsers to make it harder for advertisers to follow the users around the web and serve targeted ads on promotions.
But since a large number of those technologies ended up getting blocked by default, the advertisers needed to come up with an alternate method to track more users.
That is when the fingerprinting technology becomes an integral factor, as it gathers apparently harmless attributes that are commonly shared as default to make applications and sites work appropriately, which happens when the users gives an application the consent to access their location data, their camera and microphone. Thus, many other browsers likewise require the permission before a website can access those sensors.
While some state that the fingerprint method can be dependable and reliable, others say that it is abusive on the grounds that in contrast to cookies, which the users can see and delete, one for the most part can’t tell it is going on and can’t opt out it.
Nonetheless the solutions for averting fingerprinting are generally new, and some are still being developed. Thus it is difficult to tell how powerful they are since fingerprinting happens undetectably. So here are a few solutions for blocking browser fingerprinting.
- Apple users can make use of the protections installed in the Safari browser for computers and mobile devices.
- Android users and Windows users can try the Firefox web browser.
- Furthermore, the other desktop browsers can easily install an add-on.
In case of mobile users:
Privacy Pro and Disconnect Premium can examine the application activities on the device to recognize and block trackers, including finger printers.
Since Fingerprinting is a perplexing subject since the tracking method applies to both the web and mobile applications it is thusly recommended for the users to become familiar with it and be one at least one step ahead in ensuring their privacy protection themselves.