Customers willing to share personal data in exchange for personalized services

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There is ample opportunity for financial institutions to harness the power of AI to build more meaningful connections and experiences with customers — vastly improving both retention and acquisition, according to research findings released by NTT DATA. In the global study, customers provide striking testimony about what they would like their financial institutions to provide for them: 53% of customers say they would like their financial institution (FI) to proactively send them reminders on upcoming … More

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Source: help net security.com