We need an industry-backed, tech-neutral resource to restore trust in voice communications

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With illegal robocalls now representing nearly half of all unwanted calls in the U.S., consumers are opting to simply not pick up their phones. In fact, studies show that in the U.S. alone, 76% of calls from an unidentified or unfamiliar number are left unanswered, and 58% of consumers only answer calls from numbers they recognize. A previous article exploring how businesses can protect their brands against the damages from illegal robocalls touched on industry … More

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